Comments on: Creative Process Study 03 http://www.processedidentity.com/study/study-03/ Creative Process of Logo and Brand Identity Design Wed, 25 Jan 2012 00:58:08 +0000 hourly 1 By: Bianca Yvonne http://www.processedidentity.com/study/study-03/comment-page-1/#comment-54 Bianca Yvonne Wed, 10 Mar 2010 21:02:35 +0000 http://processedidentity.com/?p=306#comment-54 Love the concept and the process behind it. I also present sketches to the client for similar reasons. Discussion of the concept is much easier when they know they are involved in the process. Also, time isn't waisted making ideas pixel perfect on screen only to have them not at all interested in the idea. Love the concept and the process behind it. I also present sketches to the client for similar reasons. Discussion of the concept is much easier when they know they are involved in the process. Also, time isn’t waisted making ideas pixel perfect on screen only to have them not at all interested in the idea.

]]> By: Isabelle http://www.processedidentity.com/study/study-03/comment-page-1/#comment-53 Isabelle Tue, 16 Feb 2010 22:16:32 +0000 http://processedidentity.com/?p=306#comment-53 Thanks for the kind words everyone and thanks for the opportunity Steve. I always present sketches to show the client where we have gone with our thinking. The first iteration consists of a selection of loose sketches such as these and tight sketches of the proposed direction(s). Once one direction is approved we go on to the second iteration where the mark is refined and digitized and colour options are proposed. The first iteration should be used to discuss the concept more than the execution and not going digital helps the clients focus on the idea since the mark is still imperfect. Thanks for the kind words everyone and thanks for the opportunity Steve. I always present sketches to show the client where we have gone with our thinking. The first iteration consists of a selection of loose sketches such as these and tight sketches of the proposed direction(s). Once one direction is approved we go on to the second iteration where the mark is refined and digitized and colour options are proposed. The first iteration should be used to discuss the concept more than the execution and not going digital helps the clients focus on the idea since the mark is still imperfect.

]]> By: Gopal Raju http://www.processedidentity.com/study/study-03/comment-page-1/#comment-52 Gopal Raju Tue, 16 Feb 2010 21:26:02 +0000 http://processedidentity.com/?p=306#comment-52 I agree with Steve. Those hand drawn sketches are terrific! I agree with Steve. Those hand drawn sketches are terrific!

]]> By: Shelby http://www.processedidentity.com/study/study-03/comment-page-1/#comment-51 Shelby Tue, 16 Feb 2010 21:18:53 +0000 http://processedidentity.com/?p=306#comment-51 I love seeing a great process! Particularly, I love your sketches that you presented to your client. Great job on this. I love seeing a great process!

Particularly, I love your sketches that you presented to your client. Great job on this.

]]> By: Steve Zelle http://www.processedidentity.com/study/study-03/comment-page-1/#comment-50 Steve Zelle Tue, 16 Feb 2010 19:21:36 +0000 http://processedidentity.com/?p=306#comment-50 I love the hand drawn sketches that you presented to the client. I personally never show sketches fearing they will be misinterpreted due to their rough nature but yours are fantastic. Do you always present this way? At what point do you begin to use a computer and introduce color? Thanks for sharing this. I love the hand drawn sketches that you presented to the client. I personally never show sketches fearing they will be misinterpreted due to their rough nature but yours are fantastic. Do you always present this way? At what point do you begin to use a computer and introduce color? Thanks for sharing this.

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