Comments on: Creative Process Study 01

By: David P Crawford - Graphic Designer

David P Crawford - Graphic Designer — Fri, 04 Jun 2010 04:50:24 +0000

Nicely done. I do agree that I have seen the trend before, so I wonder how well the logo design will age.

By: Tristan

Tristan — Fri, 09 Apr 2010 04:22:36 +0000

Yeah, I didn’t mean the idea was any sort of “rip off”. Just merely pointing out what seems to be a similar trend. Both logos have very different executions and evoke different emotions through color scheme, typography, and organization. B+L uses all verticals as one color, and horizontals as another, and achieves a very fresh, yet sterile look. We are Him & Her feels more chaotic, like order from chaos – the creative process.

By: Steve Zelle

Steve Zelle — Thu, 08 Apr 2010 16:46:01 +0000

Tristan, I know you did not imply that We are Him + Her were influenced by the Bausch + Lomb logo, you were simply pointing out a similarity. I do think if you looked though, you would be able to find a ‘similar’ solution to every logo out there. No doubt Ruth and Glenn were more surprised than any of us to see the new B+L logo!

By: Duane Kinsey

Duane Kinsey — Thu, 08 Apr 2010 06:13:41 +0000

Designing your own identity is an absolute nightmare. I think you have done a formidable job here. I think you have hit right on point what you wanted to achieve according your personal brief.
I have found that doing identity work with a partner to be very challenging.
I would like to know how you collaborated on this together without killing each other?

By: Ruth

Ruth — Mon, 08 Mar 2010 15:47:19 +0000

Just to clarify We are Him+Her was set up in Early 2009 and has been trading with this identity since then. We would love to think that the ‘B+L’ identity was ‘inspired’ by We are Him+Her.
As Michael Johnson said ‘The difficulty with these cases is ascertaining whether something is the same idea that just happened to crop up twice, a well-meaning homage, or a blatant rip-off’.
Each identity has a very different use, meaning and application, both identities have a valid creative platform for why the look like they do. You can not own an idea but you can own how you use it. Check out our website to see why it looks like it does and how it comes to life.

By: Tristan

Tristan — Thu, 04 Mar 2010 23:15:58 +0000

I see someone already posted about Bausch + Lomb’s logo. I immediately thought of it when I saw the logo above. Here’s the link to an article about the B+L redesign on Pentagram’s website: http://pentagram.com/en/new/2010/01/new-work-bausch-lomb.php

By: Steve Zelle

Steve Zelle — Tue, 19 Jan 2010 18:31:51 +0000

I liked this identity from the moment I saw it.

I appreciate that while Ruth and Glenn explored the idea varying color combinations, they decided on using the obvious choice. The selected colors work so well supporting the name and vice versa that I think the simple choice was the right one.

I would like to know if the transparency is kept when used in black or is it solid? Also, when working on a personal project like this do you still write up a formal creative brief or is it more casual? Would like to know what other designers do in this case as well.

Great first Study Ruth and Glen. Thanks.

By: Fernando Malen

Fernando Malen — Tue, 19 Jan 2010 01:04:01 +0000

What a great idea – it will be fascinating exploring the different creative processes and background details from different designers. Looking forward to the next one!

By: Mavenisms

Mavenisms — Mon, 18 Jan 2010 16:06:33 +0000

Thanks for the peek into your process. I am curious about how you planned on using neon lighting? This is great and I love the results. Can’t wait for the next study! Keep them coming.

By: Henri Loikkanen

Henri Loikkanen — Sun, 17 Jan 2010 11:34:06 +0000

Looks like we are going to have a trend for overlapping colours. Not the first logo I’ve seen recently using the technique. See e.g. Bausch + Lomb: http://www.underconsideration.com/brandnew/archives/common_vision.php