Don’t be successful. Be valuable.

05.24.2010 / Author: Bruce Stanley

I’m often asked, “how do you come up with creative ideas?”. I usually answer, “It’s a process”. It’s true, understanding how ideas are cultivated and developed into great creative executions is why I also say, ”Creativity isn’t a talent, it’s an obligation”.

It’s this obligation that most people never learn to respect and incorporate into their creative personal and professional lives. Every great artist, designer or director of creativity uses some sort of process, bringing successful appreciation or effective results to what they create. But how much time did they spend getting there? Or, did they use the same methods every time to achieve their goals?

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Creative Process Study 10

05.24.2010 / Project: Design That Talks

Matt Van Ekeren

After making the decision to move to a new city and a build out my career, I knew it was imperative to make an impact with my personal branding. The unique challenge involved developing an identity not only for a freelance professional, but for very specific experiences associated with building a network of new colleagues.

I coined the name Design That Talks, as my freelance company, and now needed to build a professional image without losing ‘me’ in the process. Before starting with any of the designs, I needed to step back and think about how I was going to approach people and companies and what I wanted their first interaction with me to be. Being a traditionalist, I knew hand written letters and face-to-face communication were going to be the primary tools.

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Should a Logo Seen On It’s Own Have Clear Meaning? Why?

05.24.2010 / Question submitted by: Steve Zelle

Matt Van Ekeren:

Yes, a logo should be able to stand alone anywhere and people should know what and who it represents. A logo should be a harmonious combination of design elements that will be used to determine the rest of an identity. The shapes, colors, typography and composition of a logo should be the foundation for every design element throughout a company. Whether it be the die cut of a business card, the name plate on the corner office or the color of the company golf shirt. When people interact with those elements, they should be reminded of that logo and subsequently who and what it represents. If a logo can’t stand alone, then all of the accompanying elements will seem like a grab bag of random thoughts and your entire message will be overcome by user confusion.
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How do you formulate your pricing structure? Does it vary depending on the client or do you have a fixed policy? Also, how often do you resort to investing in additional work and/or design amendments that isn’t within the budget on a typical job?

05.12.2010 / Question submitted by: Graeme Stephenson

Michael Stinson:

We usually formulate pricing by balancing both the amount of time it takes for us to finish a project, and the value of the final deliverable to the client. Pricing is based on the specific project scope, and the cost of additional work beyond that scope that is requested by the client is quoted before amendments are performed. We will invest in additional work if we think that the project really needs additional time in order for the design to really make a difference.
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Creative Process Study 09

05.11.2010 / Project: New Hat

Michael Stinson

A group of post-production industry legends got together to start New Hat, an independent video and film production agency in Santa Monica, California. The new company wanted to communicate their expertise of color correction and the freedom of the independent New Hat’s creative process. My thinking was to allude to screen movement and inject a fresh look to the company brand to help separate New Hat apart from their corporate counterparts.

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Is Creativity Really Like Pornography?

05.11.2010 / Author: Steve Zelle

A recent New York Times article explores how scientists are trying to track creativity in the human brain. In the article, Rex Jung says “Creativity is kind of like pornography — you know it when you see it,” I liked that statement but wonder if it really is that simple in the real world. I believe the definition of what constitutes creativity, like pornography, is determined by the individual exposed to it. It seems as graphic designers, the way we promote and define creativity to our clients has changed.

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