Comments on: What techniques or processes do you use to open a client’s mind to broader, more innovative, or unconventional ways of seeing or thinking about their business, products, messages, or identity? http://www.processedidentity.com/discussion/what-techniques-or-processes-do-you-use-to-open-a-client%e2%80%99s-mind-to-broader-more-innovative-or-unconventional-ways-of-seeing-or-thinking-about-their-business-products-messages-or-identity/ Creative Process of Logo and Brand Identity Design Wed, 25 Jan 2012 00:58:08 +0000 hourly 1 By: Walt K http://www.processedidentity.com/discussion/what-techniques-or-processes-do-you-use-to-open-a-client%e2%80%99s-mind-to-broader-more-innovative-or-unconventional-ways-of-seeing-or-thinking-about-their-business-products-messages-or-identity/comment-page-1/#comment-95 Walt K Wed, 14 Apr 2010 13:20:29 +0000 http://processedidentity.com/?p=434#comment-95 I work with a lot of big companies, who are usually stuck somewhere at 2.3 on the out-of-the-box scale. To unclog the pipes, I go way off the wall and sketch out some ideas that scale about 10.4 or so. A startlingly new voice, disarming candor, scary/edgy, self deprecating funny, whatever. They laugh, they nod, they appreciate. Never use them of course, but it does help make other ideas seem less outrageous. Nudges the needle toward a 3 or 4. Sort of like swinging a weighted bat to make the real bat seem lighter, he said, mixing metaphors. I work with a lot of big companies, who are usually stuck somewhere at 2.3 on the out-of-the-box scale.

To unclog the pipes, I go way off the wall and sketch out some ideas that scale about 10.4 or so. A startlingly new voice, disarming candor, scary/edgy, self deprecating funny, whatever.

They laugh, they nod, they appreciate. Never use them of course, but it does help make other ideas seem less outrageous. Nudges the needle toward a 3 or 4.

Sort of like swinging a weighted bat to make the real bat seem lighter, he said, mixing metaphors.

]]> By: Juan Eduardo http://www.processedidentity.com/discussion/what-techniques-or-processes-do-you-use-to-open-a-client%e2%80%99s-mind-to-broader-more-innovative-or-unconventional-ways-of-seeing-or-thinking-about-their-business-products-messages-or-identity/comment-page-1/#comment-94 Juan Eduardo Sat, 10 Apr 2010 21:36:56 +0000 http://processedidentity.com/?p=434#comment-94 I like to bring some examples of BIG brands that have succeeded by getting out of the box, examples of integrated campaigns that show results, so the client wont think is just a "thing we'll like to do", must times i get the "budget wall" but there is always a way. I like to bring some examples of BIG brands that have succeeded by getting out of the box, examples of integrated campaigns that show results, so the client wont think is just a “thing we’ll like to do”, must times i get the “budget wall” but there is always a way.

]]> By: Isabelle http://www.processedidentity.com/discussion/what-techniques-or-processes-do-you-use-to-open-a-client%e2%80%99s-mind-to-broader-more-innovative-or-unconventional-ways-of-seeing-or-thinking-about-their-business-products-messages-or-identity/comment-page-1/#comment-93 Isabelle Sat, 10 Apr 2010 18:10:54 +0000 http://processedidentity.com/?p=434#comment-93 Love #10. That part of the conversation doesn't always happen at the outset. Great to keep top of mind. Love #10. That part of the conversation doesn’t always happen at the outset. Great to keep top of mind.

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