How much of the inspiration for your work would you say comes from the client? Yourself/creative team? Or something entirely external (muse, etc.)?

09.20.2010 / Question submitted by: Design Kompany

3 replies. Share yours.

Creative Process Discussion

Pierini Partners:

When I work in a new layout, I always take the client’s vision into account. I don’t believe in inspiration as a mystic phenomenon. I’ll translate it into the designer’s ability to understand the commercial needs, use the resources of the category and combine them in order to achieve impact in the consumers. With this point of view, the client becomes an essential part in the creative process. My team and I think the client’s vision is a deciding factor, and there is no doubt that it contributes, in a lesser or greater way, to the aesthetic definition of all our projects.





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  1. James Mattison

    Although its not always the case, the best solutions seem to come from a thorough exploration of a client’s brief and a complete understanding of their core business activites.

    Actively listening during (and after) briefings (ie, asking relevant questions and taking time to properly understand the answers) often leads to a solution being presented ‘on a plate’.

  2. Phil Chairez

    Inspiration for me comes from anything and everything. Lately it’s been a collection of the right music, the right work coffee house, and the right frame of mind.

    Perspective is a big part of what I do. If I feel bogged down and under the gun, my work suffers. Despite having too much to do, putting your mind in a place where it can focus and see things clearly is important.

    To a point, I can gain inspiration from my client, i.e. design brief, content, initial direction. But I use the client’s needs as an excuse to go find new inspiration away from them.

    I think it’s the magic of finding brand new inspiration for every project that’s the hard part. Definitely all about that moment where it clicks, and things fall into place and make sense.

    Don’t you just love what we do?!



How much of the inspiration for your work would you say comes from the client? Yourself/creative team? Or something entirely external (muse, etc.)?

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