My process differs slightly on personal projects—but not too much. I think it boils down to a matter of mindset. On personal projects, the objective isn’t to solve a particular problem, sell a product, or make someone take action. It’s more about executing a personal thought or emotion, and the results don’t necessarily matter.
This opens the door for lots of exploration and executions. Often, the personal project process can be much quicker than a client project because you can skip the evaluation steps necessary to ensure a project is on-brand and communicating effectively. For me, more thought goes into the execution and how I can make the design engaging and relevant to the viewer.