http://www.processedidentity.com/discussion/how-do-you-persuade-your-client-to-use-research-in-the-most-effective-fashion/ Logo Design Process, Identity Creative Process Fri, 23 Jul 2010 15:21:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.processedidentity.com/discussion/how-do-you-persuade-your-client-to-use-research-in-the-most-effective-fashion/comment-page-1/#comment-49 Steve Zelle Mon, 01 Feb 2010 18:30:28 +0000 http://processedidentity.com/?p=251#comment-49 The key is to get my clients to see the value in research (some just want me to start drawing) and then have trust me to use it to shape the solution. How to do this varies between clients but there is usually a moment during the discovery phase where something about the clients company comes to light. Not for me, but for themselves. Gaps in thinking and issues they have brushed under the rug are uncovered. My clients begin to see value in the research. The process builds trust by proving its value and ensures I gain the influence necessary to guide the project. The key is to get my clients to see the value in research (some just want me to start drawing) and then have trust me to use it to shape the solution.
How to do this varies between clients but there is usually a moment during the discovery phase where something about the clients company comes to light. Not for me, but for themselves. Gaps in thinking and issues they have brushed under the rug are uncovered. My clients begin to see value in the research. The process builds trust by proving its value and ensures I gain the influence necessary to guide the project.

]]>