Comments on: How do you handle smaller organisations who approach you for identity development but cannot afford a proper discovery process? http://www.processedidentity.com/discussion/how-do-you-handle-smaller-organisations/ Creative Process of Logo and Brand Identity Design Wed, 25 Jan 2012 00:58:08 +0000 hourly 1 By: rajesh satyarthi http://www.processedidentity.com/discussion/how-do-you-handle-smaller-organisations/comment-page-1/#comment-90 rajesh satyarthi Sun, 09 Jan 2011 05:13:09 +0000 http://processedidentity.com/?p=410#comment-90 I don't skip any step of the design process because that's what makes it effective, what i do is compress them in terms of time and depth e.g. research on industry involves its history as well but in these projects we can just ask to client and refer some online resources. its not best but hey "better. cheaper. faster. pick two". I don’t skip any step of the design process because that’s what makes it effective, what i do is compress them in terms of time and depth e.g. research on industry involves its history as well but in these projects we can just ask to client and refer some online resources.

its not best but hey “better. cheaper. faster. pick two”.

]]> By: Isabelle http://www.processedidentity.com/discussion/how-do-you-handle-smaller-organisations/comment-page-1/#comment-89 Isabelle Fri, 12 Mar 2010 20:16:23 +0000 http://processedidentity.com/?p=410#comment-89 Great answer indeed. I agree that we can add value to the conversation and "fill in the blanks" somewhat. However I feel that this is one of the most valuable skill sets we bring to the table: our ability to see the big picture and distill meaning even before moving on to expressing it visually. If we don't convey the value of that service to our clients, or charge for it appropriately, we may continue to be perceived as executors rather than thinkers and strategists. Great answer indeed. I agree that we can add value to the conversation and “fill in the blanks” somewhat. However I feel that this is one of the most valuable skill sets we bring to the table: our ability to see the big picture and distill meaning even before moving on to expressing it visually. If we don’t convey the value of that service to our clients, or charge for it appropriately, we may continue to be perceived as executors rather than thinkers and strategists.

]]> By: Steve Zelle http://www.processedidentity.com/discussion/how-do-you-handle-smaller-organisations/comment-page-1/#comment-88 Steve Zelle Sat, 06 Mar 2010 14:02:28 +0000 http://processedidentity.com/?p=410#comment-88 Great answer. What is essential for me is that a reduced budget should not remove the need for some form of discovery. Clients that come asking for that step to be skipped are not looking for an identity but generic clip art to decorate their letterhead. The "x" factor that Studio Junglecat speaks of means I know if I can properly meet the clients needs with reduced resources. If I can't, then I don't do the work. Great answer. What is essential for me is that a reduced budget should not remove the need for some form of discovery. Clients that come asking for that step to be skipped are not looking for an identity but generic clip art to decorate their letterhead. The “x” factor that Studio Junglecat speaks of means I know if I can properly meet the clients needs with reduced resources. If I can’t, then I don’t do the work.

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