Shevet Achim is a charitable organization that brings together Palestinian families and Israeli surgeons—to provide life-saving heart surgeries for Palestinian children while breaking down cultural barriers. Even though their strategic work of peace and compassion spoke volumes, the identity needed an overhaul. We wanted to amplify the core message, allowing the great humanitarian work to shine through
Study 01
Designing your own identity is a very personal project, and possibly the hardest job you can accomplish as a creative. The pressure of unlimited possibilities, working with the toughest client – yourself – and under the gaze of your peers’ critical eyes: it has to be right. It has to be bombproof.
