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	<title>Processed Identity. Creative Process of Logo &#38; Brand Identity Design &#187; Creative Process Discussions</title>
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	<description>Creative Process of Logo and Brand Identity Design</description>
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		<title>How does your design process differ when you work on your personal projects?</title>
		<link>http://www.processedidentity.com/discussion/how-does-your-design-process-differ-when-you-work-on-your-personal-projects/</link>
		<comments>http://www.processedidentity.com/discussion/how-does-your-design-process-differ-when-you-work-on-your-personal-projects/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 15:38:32 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1468</guid>
		<description><![CDATA[Gary Wiese: My process differs slightly on personal projects—but not too much. I think it boils down to a matter of mindset. On personal projects, the objective isn’t to solve a particular problem, sell a product, or make someone take action. It’s more about executing a personal thought or emotion, and the results don’t necessarily [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/discussion/how-does-your-design-process-differ-when-you-work-on-your-personal-projects/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
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		<title>What steps do you take to ensure objectivity within your process?</title>
		<link>http://www.processedidentity.com/discussion/what-steps-do-you-take-to-ensure-objectivity-within-your-process/</link>
		<comments>http://www.processedidentity.com/discussion/what-steps-do-you-take-to-ensure-objectivity-within-your-process/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 02:02:28 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1412</guid>
		<description><![CDATA[Dion Star: I’m not entirely sure that I do. I’d challenge the reliance of objectivity within the design process. Design must serve a purpose but I believe it must also mean something to the designer. As designers we use process models to simplify and to refine what we do, but if we accurately map how [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/discussion/what-steps-do-you-take-to-ensure-objectivity-within-your-process/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>What do you do when a client insists on deviating from your creative process? How much lattitude do you give a client in this area, and when do you push back?</title>
		<link>http://www.processedidentity.com/discussion/what-do-you-do-when-a-client-insists-on-deviating-from-your-creative-process-how-much-lattitude-do-you-give-a-client-in-this-area-and-when-do-you-push-back/</link>
		<comments>http://www.processedidentity.com/discussion/what-do-you-do-when-a-client-insists-on-deviating-from-your-creative-process-how-much-lattitude-do-you-give-a-client-in-this-area-and-when-do-you-push-back/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 01:39:21 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1259</guid>
		<description><![CDATA[Bruce Stanley: I try to allow client collaboration within my process. This hopefully removes the &#8220;deviation&#8221; and they feel they are part of the process, taking ownership in the results. Most clients desire to shortcut things due to time constraints. A process can still be achieved even if it shortened—abandoning the process is never a [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/discussion/what-do-you-do-when-a-client-insists-on-deviating-from-your-creative-process-how-much-lattitude-do-you-give-a-client-in-this-area-and-when-do-you-push-back/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Do you believe in global design? Do you think the unification of communicational codes is a positive or negative phenomenon? Do multinational companies, with their “neutral design”, attack or destroy cultural diversity?</title>
		<link>http://www.processedidentity.com/discussion/do-you-believe-in-global-desig/</link>
		<comments>http://www.processedidentity.com/discussion/do-you-believe-in-global-desig/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 13:20:57 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1159</guid>
		<description><![CDATA[Hexanine: With these visual design borders softening, it&#8217;s a great thing when we&#8217;re talking about the unification of signage and a shared visual language—especially when it comes to things like safety and wayfinding systems. The prime example of something like this is the wordless IKEA instructions. Say what you will about the quality of their [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How much of the inspiration for your work would you say comes from the client? Yourself/creative team? Or something entirely external (muse, etc.)?</title>
		<link>http://www.processedidentity.com/discussion/how-much-inspiration-comes-from-the-client/</link>
		<comments>http://www.processedidentity.com/discussion/how-much-inspiration-comes-from-the-client/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 23:15:39 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1101</guid>
		<description><![CDATA[Pierini Partners: When I work in a new layout, I always take the client’s vision into account. I don’t believe in inspiration as a mystic phenomenon. I’ll translate it into the designer’s ability to understand the commercial needs, use the resources of the category and combine them in order to achieve impact in the consumers. [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What constitutes an original idea, based on a similar concept? What is your stance on borrowing ideas from what others have done? When does it get too close to stealing?</title>
		<link>http://www.processedidentity.com/discussion/what-constitutes-an-original-idea/</link>
		<comments>http://www.processedidentity.com/discussion/what-constitutes-an-original-idea/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 03:29:47 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=908</guid>
		<description><![CDATA[The Tenfold Collective: Originality is something people like to talk about a lot. And we all have our own hopes centered around it. It’s an artist / designer preoccupation, one that makes you feel very proud or very ashamed as the case may be. Because of this preoccupation, it’s important to remember in the context [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/discussion/what-constitutes-an-original-idea/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Should a Logo Seen On It’s Own Have Clear Meaning? Why?</title>
		<link>http://www.processedidentity.com/discussion/should-a-logo-seen-on-its-own-have-clear-meaning/</link>
		<comments>http://www.processedidentity.com/discussion/should-a-logo-seen-on-its-own-have-clear-meaning/#comments</comments>
		<pubDate>Tue, 25 May 2010 02:05:53 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>

		<guid isPermaLink="false">http://processedidentity.com/?p=809</guid>
		<description><![CDATA[Matt Van Ekeren: Yes, a logo should be able to stand alone anywhere and people should know what and who it represents. A logo should be a harmonious combination of design elements that will be used to determine the rest of an identity. The shapes, colors, typography and composition of a logo should be the [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/discussion/should-a-logo-seen-on-its-own-have-clear-meaning/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How do you formulate your pricing structure? Does it vary depending on the client or do you have a fixed policy? Also, how often do you resort to investing in additional work and/or design amendments that isn&#8217;t within the budget on a typical job?</title>
		<link>http://www.processedidentity.com/discussion/how-do-you-formulate-your-pricing-structure-does-it-vary-depending-on-the-client-or-do-you-have-a-fixed-policy-also-how-often-do-you-resort-to-investing-in-additional-work-andor-design-amendments/</link>
		<comments>http://www.processedidentity.com/discussion/how-do-you-formulate-your-pricing-structure-does-it-vary-depending-on-the-client-or-do-you-have-a-fixed-policy-also-how-often-do-you-resort-to-investing-in-additional-work-andor-design-amendments/#comments</comments>
		<pubDate>Wed, 12 May 2010 12:50:35 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>

		<guid isPermaLink="false">http://processedidentity.com/?p=784</guid>
		<description><![CDATA[Michael Stinson: We usually formulate pricing by balancing both the amount of time it takes for us to finish a project, and the value of the final deliverable to the client. Pricing is based on the specific project scope, and the cost of additional work beyond that scope that is requested by the client is [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/discussion/how-do-you-formulate-your-pricing-structure-does-it-vary-depending-on-the-client-or-do-you-have-a-fixed-policy-also-how-often-do-you-resort-to-investing-in-additional-work-andor-design-amendments/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Do you think constant visual consumption of other designers work can lose its inspirational quality and stop being constructive?</title>
		<link>http://www.processedidentity.com/discussion/many-designers-cite-design-blogs-as-archives-of-inspiration-when-they%e2%80%99re-experiencing-a-creative-block-do-you-think-this-constant-visual-consumption-of-other%e2%80%99s-work-can-lose-its-inspi/</link>
		<comments>http://www.processedidentity.com/discussion/many-designers-cite-design-blogs-as-archives-of-inspiration-when-they%e2%80%99re-experiencing-a-creative-block-do-you-think-this-constant-visual-consumption-of-other%e2%80%99s-work-can-lose-its-inspi/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 15:40:42 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>

		<guid isPermaLink="false">http://processedidentity.com/?p=647</guid>
		<description><![CDATA[Graeme Stephenson: Keeping an eye on what your peers are up to should never regarded as a negative thing in any respect, but it&#8217;s easy to get lost trying to follow trends or replicate others and that isn&#8217;t constructive. I think it&#8217;s important to allow yourself time away to think on your own. The rest [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/discussion/many-designers-cite-design-blogs-as-archives-of-inspiration-when-they%e2%80%99re-experiencing-a-creative-block-do-you-think-this-constant-visual-consumption-of-other%e2%80%99s-work-can-lose-its-inspi/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How do you screen a client?</title>
		<link>http://www.processedidentity.com/discussion/how-do-you-screen-a-client/</link>
		<comments>http://www.processedidentity.com/discussion/how-do-you-screen-a-client/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 17:26:39 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Discussions]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://processedidentity.com/?p=615</guid>
		<description><![CDATA[Michael Lassiter: For me to take on freelance projects, it usually has to either allow for creative freedom that may be missing from my day job, or be for a worthwhile cause/organization/business (such as a non-profit, a record label, an art gallery,etc.). I prefer to take on clients who trust my design sensibilities and experience, [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/discussion/how-do-you-screen-a-client/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
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