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	<title>Processed Identity. Creative Process of Logo &#38; Brand Identity Design &#187; Creative Process Articles</title>
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	<link>http://www.processedidentity.com</link>
	<description>Creative Process of Logo and Brand Identity Design</description>
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		<title>Are we allowed to be creative?</title>
		<link>http://www.processedidentity.com/article/are-we-allowed-to-be-creative/</link>
		<comments>http://www.processedidentity.com/article/are-we-allowed-to-be-creative/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 14:30:44 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design kompany]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1896</guid>
		<description><![CDATA[Picture it.

The seed of an idea parks in your head. And won’t dislodge.

The more you talk about it, the more it spools from vague to shapely. But it’s still elusive.

As you attempt to articulate, you know your speech is warbled. That doesn’t stop you.

People look at you like you have three heads. No matter. You continue your soliloquy.

Every. Chance. You. Get.

And then, one minute, you float from scattered to perfect clarity.

You’ve bubbled over.

Every molecule in your body shakes with new knowledge: it’s time.

Pick up the pencil. Flesh a first, clean line.

Welcome to the creative process.]]></description>
		<wfw:commentRss>http://www.processedidentity.com/article/are-we-allowed-to-be-creative/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
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		<title>One Year of Processed Identity (Time for Change)</title>
		<link>http://www.processedidentity.com/article/one-year-of-processed-identity-time-for-change/</link>
		<comments>http://www.processedidentity.com/article/one-year-of-processed-identity-time-for-change/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 21:30:01 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[brand design]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[case study]]></category>
		<category><![CDATA[creative process]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1880</guid>
		<description><![CDATA[Processed Identity is a highlight of the past year for me. I love running the site, meeting contributors and being involved in the discussions around the creative process of logo and brand design. A year was also long enough to know I needed to make some changes. Goodbye GoDaddy Things have never been great with [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/article/one-year-of-processed-identity-time-for-change/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Finding Craft in the Process</title>
		<link>http://www.processedidentity.com/article/finding-craft-in-the-process/</link>
		<comments>http://www.processedidentity.com/article/finding-craft-in-the-process/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 14:54:45 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1429</guid>
		<description><![CDATA[In her brilliant and wide-ranging article about systems thinking in the 2010 CA design annual, DK Holland writes: “In reality, effective graphic design is both a craft and a discipline requiring concentrated strategic thinking.” She describes it as both an artistic commodity and intellectual pursuit. Professional discourse over the years has oscillated between these two [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/article/finding-craft-in-the-process/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Thoughts From the Future of Design: Chicago Portfolio School</title>
		<link>http://www.processedidentity.com/article/chicago-portfolio-school/</link>
		<comments>http://www.processedidentity.com/article/chicago-portfolio-school/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 02:05:40 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1313</guid>
		<description><![CDATA[The established designers of today will eventually give way to fresh talent. What are the thoughts these young designers have about graphic design and the challenges and changes we face? Will they reshape the way design is approached and valued? In what I hope will be a series of interviews, the students of Advanced Logo [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/article/chicago-portfolio-school/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You REALLY Want to be a Design “Rock Star?”</title>
		<link>http://www.processedidentity.com/article/do-you-really-want-to-be-a-design-rock-star/</link>
		<comments>http://www.processedidentity.com/article/do-you-really-want-to-be-a-design-rock-star/#comments</comments>
		<pubDate>Wed, 24 Nov 2010 16:12:35 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1152</guid>
		<description><![CDATA[Speaking on a panel discussion at the recent and fantastic Phoenix Design Week, the subject was on how Phoenix could grow to become the “Design Capital.” When the organizers wrote me to ask if I would be on the panel, I gladly agreed, but I had to shake my head and laugh. I have heard [...]]]></description>
		<wfw:commentRss>http://www.processedidentity.com/article/do-you-really-want-to-be-a-design-rock-star/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>Emotive Branding: The Path to Meaning (And Kick-Ass Creative)</title>
		<link>http://www.processedidentity.com/article/emotive-branding-the-path-to-meaning-and-kick-ass-creative/</link>
		<comments>http://www.processedidentity.com/article/emotive-branding-the-path-to-meaning-and-kick-ass-creative/#comments</comments>
		<pubDate>Mon, 01 Nov 2010 13:25:41 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1182</guid>
		<description><![CDATA[The task of conveying personal relevance and generating emotional importance based on a brand’s Emotive Core is an incredibly interesting and challenging creative task. It provides a richer playground for creative thinking. It is also gratifying in that creative efforts based on emotive branding change not only what people do (buy more stuff) but how they feel about themselves and the brand — and how they behave as a result of that.]]></description>
		<wfw:commentRss>http://www.processedidentity.com/article/emotive-branding-the-path-to-meaning-and-kick-ass-creative/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Principles of Creative Development Research</title>
		<link>http://www.processedidentity.com/article/principles-of-creative-development-research/</link>
		<comments>http://www.processedidentity.com/article/principles-of-creative-development-research/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 23:10:18 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>
		<category><![CDATA[clients]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[process]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1097</guid>
		<description><![CDATA[Consumer research is often seen as a necessary evil rather than a real contributor to the creative process — unfairly so we'd argue at Thinktank. We strongly believe that well conceived and executed creative development research can both ground and enrich the creative process. But — and admittedly, it's a big but — you need a 'virtuous triangle' to achieve this: good thinking from sympathetic researchers, enlightened clients and agencies/creatives willing to listen!]]></description>
		<wfw:commentRss>http://www.processedidentity.com/article/principles-of-creative-development-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yin Yang, Oil and Water, Creative and Marketing.</title>
		<link>http://www.processedidentity.com/article/yin-yang-oil-and-water-creative-and-marketing/</link>
		<comments>http://www.processedidentity.com/article/yin-yang-oil-and-water-creative-and-marketing/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 00:50:22 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=1012</guid>
		<description><![CDATA[Is there an eternal struggle between marketing and creative for control of the known universe? What are the issues that cause friction and does “team vision” leave creatives out of the “team” when “design-by-committee” comes into play?

The power struggle isn’t a struggle when one part of the team willingly gives up their power. There are ways of retaining control without being branded as “difficult” or “inflexible.” The process of crossing department lines is a major stumbling block in modern business and it at least doubles workforce efforts at a time when streamlined initiatives need definite and swift action for positive ROI.

This article explores situations and responses to address those comments that neuter creatives at every turn and restore balance to the workflow and innovation to the end product.]]></description>
		<wfw:commentRss>http://www.processedidentity.com/article/yin-yang-oil-and-water-creative-and-marketing/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Personal Branding for Creatives. Becoming something else.</title>
		<link>http://www.processedidentity.com/article/personal-branding-for-creatives-becoming-something-else/</link>
		<comments>http://www.processedidentity.com/article/personal-branding-for-creatives-becoming-something-else/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 03:32:26 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>

		<guid isPermaLink="false">http://www.processedidentity.com/?p=898</guid>
		<description><![CDATA[I have extreme branding. As with much of my design and conceptualization work, I created a brand that was a character and has a universe around it. My sick little world took off so fast I couldn’t make up the story line quickly enough and it started to read like the last two seasons of LOST.

Sitting one night and Googling myself…online…using the keyboard. It just won’t sound right no matter what. I was dismayed to see I was on the 27th page behind more accomplished actors, doctors, war heroes and other n’er-do-wells pushing my graphic design career to the sub-basement. People use Google to see a bit more about you and I was showing them I didn’t exist.]]></description>
		<wfw:commentRss>http://www.processedidentity.com/article/personal-branding-for-creatives-becoming-something-else/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Don’t be successful. Be valuable.</title>
		<link>http://www.processedidentity.com/article/dont-be-successful-be-valuable/</link>
		<comments>http://www.processedidentity.com/article/dont-be-successful-be-valuable/#comments</comments>
		<pubDate>Tue, 25 May 2010 02:29:30 +0000</pubDate>
		<dc:creator>Steve Zelle</dc:creator>
				<category><![CDATA[Creative Process Articles]]></category>

		<guid isPermaLink="false">http://processedidentity.com/?p=824</guid>
		<description><![CDATA[I’m often asked, “how do you come up with creative ideas?”. I usually answer, “It’s a process”. It’s true, understanding how ideas are cultivated and developed into great creative executions is why I also say, ”Creativity isn’t a talent, it’s an obligation”.

It’s this obligation that most people never learn to respect and incorporate into their creative personal and professional lives. Every great artist, designer or director of creativity uses some sort of process, bringing successful appreciation or effective results to what they create. But how much time did they spend getting there? Or, did they use the same methods every time to achieve their goals?]]></description>
		<wfw:commentRss>http://www.processedidentity.com/article/dont-be-successful-be-valuable/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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