Comments on: Yin Yang, Oil and Water, Creative and Marketing. http://www.processedidentity.com/article/yin-yang-oil-and-water-creative-and-marketing/ Creative Process of Logo and Brand Identity Design Wed, 25 Jan 2012 00:58:08 +0000 hourly 1 By: Speider http://www.processedidentity.com/article/yin-yang-oil-and-water-creative-and-marketing/comment-page-1/#comment-243 Speider Fri, 02 Jul 2010 02:28:25 +0000 http://www.processedidentity.com/?p=1012#comment-243 If money is an issue and it's a small company, suggest hiring the creative on a project-by-project basis and you can find top level professionals who would take project fees before they would accept a low-pay full-time position. Don't like to work with one? Find another. Like them? Keep using them. In the meanwhile, the young designer can move on to something else, solving your headache, you get to use top talent and your boss will appreciate the cost savings just on benefits alone. I hate to put anyone out of a job, but spreading out the work to freelancers spreads the wealth and gives you the WOW! factor I'm sure you'd love. If money is an issue and it’s a small company, suggest hiring the creative on a project-by-project basis and you can find top level professionals who would take project fees before they would accept a low-pay full-time position. Don’t like to work with one? Find another. Like them? Keep using them.

In the meanwhile, the young designer can move on to something else, solving your headache, you get to use top talent and your boss will appreciate the cost savings just on benefits alone.

I hate to put anyone out of a job, but spreading out the work to freelancers spreads the wealth and gives you the WOW! factor I’m sure you’d love.

]]> By: Brook http://www.processedidentity.com/article/yin-yang-oil-and-water-creative-and-marketing/comment-page-1/#comment-242 Brook Thu, 01 Jul 2010 23:41:58 +0000 http://www.processedidentity.com/?p=1012#comment-242 Exactly - very penny wise (don't get me started). Unfortunately that is a consistent issue with the higher ups. So, I am in this situation where I am trying to make the best of what we have. It may not be something that can be fixed, but I have seen what happens when you have someone who is allowed to "run wild". I have/ worked with great creatives - I know I can trust them and I fight for them. There are some good marketing people (although admittedly few and far between). But what would you suggest to a marketing person who is trying to manage a young creative, not wanting them to run wild - but also not wanting to crush them? Exactly – very penny wise (don’t get me started). Unfortunately that is a consistent issue with the higher ups. So, I am in this situation where I am trying to make the best of what we have. It may not be something that can be fixed, but I have seen what happens when you have someone who is allowed to “run wild”. I have/ worked with great creatives – I know I can trust them and I fight for them.

There are some good marketing people (although admittedly few and far between). But what would you suggest to a marketing person who is trying to manage a young creative, not wanting them to run wild – but also not wanting to crush them?

]]> By: Speider http://www.processedidentity.com/article/yin-yang-oil-and-water-creative-and-marketing/comment-page-1/#comment-241 Speider Thu, 01 Jul 2010 19:17:24 +0000 http://www.processedidentity.com/?p=1012#comment-241 So...why did your company hire someone "wet-behind-the-ears and continue to employ him if he can't hit the mark, so to speak? Young and cheap won out over experienced? Does the savings on a salary make up for the lack of professional knowledge and ability to earn the income for the company? Penny-wise and pound foolish. "Brilliant" design is what is most effective to sell the service the company offers. Can a committee create "brilliant?" Possibly, but not in my experience. A TEAM can, but a collection of people , with each one needing to be pleased, can never reach a consensus that is to the point, just watered down and that's a losing proposition from the very start. So…why did your company hire someone “wet-behind-the-ears and continue to employ him if he can’t hit the mark, so to speak? Young and cheap won out over experienced?

Does the savings on a salary make up for the lack of professional knowledge and ability to earn the income for the company? Penny-wise and pound foolish.

“Brilliant” design is what is most effective to sell the service the company offers. Can a committee create “brilliant?” Possibly, but not in my experience. A TEAM can, but a collection of people , with each one needing to be pleased, can never reach a consensus that is to the point, just watered down and that’s a losing proposition from the very start.

]]> By: Brook http://www.processedidentity.com/article/yin-yang-oil-and-water-creative-and-marketing/comment-page-1/#comment-240 Brook Thu, 01 Jul 2010 18:02:18 +0000 http://www.processedidentity.com/?p=1012#comment-240 Ok, I totally agree with this - almost. I am a marketing person and have been laughing through this article and emphatically agree in having a clear vision and the importance of each person being an expert in their area. You are an experience professional and have the track record to prove it, but I work in a small company with a designer who is "wet behind the ears" fresh out of school. There seems to be too much of a risk of "certain" creatives doing design for the way it makes them feel, rather than to serve a specific purpose. The work he did when he had full freedom was terrible. I strictly adhere to the logic common ground, but there a number of creatives who can barely explain their ideas. When he is pushed enough, given guidelines and managed he can do really good work that I think even he is happier with. But when I managed him, I think he hated me for it. So, to all of you experienced creatives, what are some pointers for us marketing folks so that we can understand we are on the same page and you realize at the end of the day we both need to make money and not just fulfill your dream of making whatever you want and having it by default be brilliant? ;-) Ok, I totally agree with this – almost. I am a marketing person and have been laughing through this article and emphatically agree in having a clear vision and the importance of each person being an expert in their area. You are an experience professional and have the track record to prove it, but I work in a small company with a designer who is “wet behind the ears” fresh out of school. There seems to be too much of a risk of “certain” creatives doing design for the way it makes them feel, rather than to serve a specific purpose. The work he did when he had full freedom was terrible. I strictly adhere to the logic common ground, but there a number of creatives who can barely explain their ideas. When he is pushed enough, given guidelines and managed he can do really good work that I think even he is happier with. But when I managed him, I think he hated me for it.

So, to all of you experienced creatives, what are some pointers for us marketing folks so that we can understand we are on the same page and you realize at the end of the day we both need to make money and not just fulfill your dream of making whatever you want and having it by default be brilliant? ;-)

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