Comments on: Using Mind Maps to Provide Creative Direction

By: Brett Widmann

Brett Widmann — Tue, 14 Dec 2010 15:30:43 +0000

Mind maps are very useful. I have had to do these in multiple classes. It may seem silly but these actually help you think of things you may not have thought of if you go on your first whim.

By: Bimzilla

Bimzilla — Mon, 08 Nov 2010 14:16:37 +0000

Mind maps work well for me in the creative space. However, I can get limited by space. I’ll create multiple mind maps, with and without a group to help, then compare thoughts. I loved your ideas on focusing on the personality of a brand, rather than other features. In the end, brands are defined by how we perceive them to be; this is almost entirely based off their personality.

By: Jason

Jason — Wed, 14 Apr 2010 08:11:30 +0000

Great article outlining how the component of mindmaps fit within the UX-IA-UID process.

By: Jenny

Jenny — Tue, 13 Apr 2010 19:21:44 +0000

Great, great insight. My friend just recommended me to this site, too: http://www.xmind.net/

By: Steve Zelle

Steve Zelle — Thu, 08 Apr 2010 17:07:24 +0000

Thanks so much for writing this David. Mind maps have become a critical tool in my design process for the same reason you give — they encourage creativity. I would be curious to know if you strictly avoid imagery until after the mind maps are complete or is this sometimes done in parallel? Also, I have not gotten into the habit of showing my mind maps to my clients as part of my presentation. Clearly, you find sharing them to be beneficial but do you ever meet to discuss the mind maps with your client before moving ahead any further with the project? Thanks!

By: Amy

Amy — Tue, 30 Mar 2010 06:34:06 +0000

Fantastic article and insight into the creative process in brand development. Has been circulated around the studio. Thanks David.