Comments on: My Clients are Paying for the Process First and the Logo Second http://www.processedidentity.com/article/my-clients-are-paying-for-the-process-first-and-a-logo-second/ Logo Design Process, Identity Creative Process Fri, 23 Jul 2010 15:21:43 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Shea http://www.processedidentity.com/article/my-clients-are-paying-for-the-process-first-and-a-logo-second/comment-page-1/#comment-64 Shea Mon, 08 Feb 2010 19:52:02 +0000 http://processedidentity.com/?p=57#comment-64 Good explanation. Many times, clients see the logo as a throw away item (i.e. Oh, I just need a quick, simple logo) and don't realize the value and level of investment is should have. Additionally, I think concept and process are severely undervalued. Once had a potential client call me up 3 weeks after we submitted a proposal asking for his concepts. I said he had to accept the proposal and pay his deposit before we would work up concepts. He said he needed to see concepts before he could accept the proposal. To which, I explained that the concepts were the most valuable and intensive part of the project and that was was he was actually paying for. Needless to say, we didn't end up working together. I read a Paula Scher quote recently: "It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds." It truly is the experienced thought process that sets a design apart from a someone who simply monkeys around with drawing software. Good explanation. Many times, clients see the logo as a throw away item (i.e. Oh, I just need a quick, simple logo) and don’t realize the value and level of investment is should have.

Additionally, I think concept and process are severely undervalued. Once had a potential client call me up 3 weeks after we submitted a proposal asking for his concepts. I said he had to accept the proposal and pay his deposit before we would work up concepts. He said he needed to see concepts before he could accept the proposal. To which, I explained that the concepts were the most valuable and intensive part of the project and that was was he was actually paying for. Needless to say, we didn’t end up working together.

I read a Paula Scher quote recently: “It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.”

It truly is the experienced thought process that sets a design apart from a someone who simply monkeys around with drawing software.

]]> By: Leighton Hubbell http://www.processedidentity.com/article/my-clients-are-paying-for-the-process-first-and-a-logo-second/comment-page-1/#comment-29 Leighton Hubbell Mon, 18 Jan 2010 16:14:55 +0000 http://processedidentity.com/?p=57#comment-29 Excellent points made about what goes into a logo design assignment, aside from the logo itself. With the glut of logos available these days from various stock sources, I'm not sure clients understand what exactly goes into a quality logo. Thanks for bringing those issues to light. Excellent points made about what goes into a logo design assignment, aside from the logo itself. With the glut of logos available these days from various stock sources, I’m not sure clients understand what exactly goes into a quality logo.

Thanks for bringing those issues to light.

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