Comments on: Is Creativity Really Like Pornography? http://www.processedidentity.com/article/creativity-is-like-pornography/ Creative Process of Logo and Brand Identity Design Wed, 25 Jan 2012 00:58:08 +0000 hourly 1 By: fred design http://www.processedidentity.com/article/creativity-is-like-pornography/comment-page-1/#comment-209 fred design Fri, 14 May 2010 08:23:42 +0000 http://processedidentity.com/?p=739#comment-209 Great post Steve, really interesting. Nowadays people try to measure everything in some way and in reality it is just not like that. I think creativity is spoke about so much for sales reasons. In actual fact I believe more in the process than just creativity, I am not sure the word says enough. A good response to brief is made through logic and a need to answer the key points. How you do this could be considered creativity, but there is also rationality and logic in it as well. Thats how I would describe it to clients as well. Thanks for a good read. Great post Steve, really interesting. Nowadays people try to measure everything in some way and in reality it is just not like that. I think creativity is spoke about so much for sales reasons. In actual fact I believe more in the process than just creativity, I am not sure the word says enough. A good response to brief is made through logic and a need to answer the key points. How you do this could be considered creativity, but there is also rationality and logic in it as well. Thats how I would describe it to clients as well. Thanks for a good read.

]]> By: mavenisms http://www.processedidentity.com/article/creativity-is-like-pornography/comment-page-1/#comment-208 mavenisms Thu, 13 May 2010 14:45:42 +0000 http://processedidentity.com/?p=739#comment-208 I (as a client) would welcome the creative discussion as part of the overall conversation. Not that I want to drive it in any way, but feel that it is important for me as the champion within my organization looking to gain support and buy-in for senior level executives. I think there has been a shift away from it as it reached a point where talking about the creativity further confirmed the airy fairy perception of designers as merely artists. The evolution has been necessary to get to the point where the creative is viewed as an important aspect of a companies strategy, its strategic execution is fundamental to success. That being said, I would still prefer that the creative discussion not take place at the pitching stage, but as a project is being worked through. As a client I want to know bottom line how a designer or agency can help with my business objectives and goals first, and how you get there creatively second. I (as a client) would welcome the creative discussion as part of the overall conversation. Not that I want to drive it in any way, but feel that it is important for me as the champion within my organization looking to gain support and buy-in for senior level executives.

I think there has been a shift away from it as it reached a point where talking about the creativity further confirmed the airy fairy perception of designers as merely artists. The evolution has been necessary to get to the point where the creative is viewed as an important aspect of a companies strategy, its strategic execution is fundamental to success.

That being said, I would still prefer that the creative discussion not take place at the pitching stage, but as a project is being worked through. As a client I want to know bottom line how a designer or agency can help with my business objectives and goals first, and how you get there creatively second.

]]> By: Steve Zelle http://www.processedidentity.com/article/creativity-is-like-pornography/comment-page-1/#comment-207 Steve Zelle Wed, 12 May 2010 23:11:13 +0000 http://processedidentity.com/?p=739#comment-207 Thanks Isabelle. I hope everyone goes back and reads your original post on the subject. My experience is that client's are interested in hearing about creativity during the process but not as a selling feature before the contract is signed. Having taken a moment to think about it after reading your post, I realize I deliberately avoid most conversations on the subject for fear of rolling eyes. I definitely need to work on this, and am hoping other designers can share their experiences and offer advice on the subject. Thanks Isabelle. I hope everyone goes back and reads your original post on the subject. My experience is that client’s are interested in hearing about creativity during the process but not as a selling feature before the contract is signed. Having taken a moment to think about it after reading your post, I realize I deliberately avoid most conversations on the subject for fear of rolling eyes. I definitely need to work on this, and am hoping other designers can share their experiences and offer advice on the subject.

]]> By: Isabelle http://www.processedidentity.com/article/creativity-is-like-pornography/comment-page-1/#comment-206 Isabelle Wed, 12 May 2010 16:32:08 +0000 http://processedidentity.com/?p=739#comment-206 Good post Steve. I certainly don't talk about creativity as such with every client but I think it still comes up. On Monday in the first iteration presentation of a new identity I discussed with my client how one the ideas came about and how, for me, changing settings, allowed for a renewal of perspective and ideas. Whilst the conversation didn't go on I still felt it was an important exchange to have as it contributed to furthering the client's understanding of the process and their ability to talk about it to others. I don't feel it needs to be a goal to have that conversation; simply opportunities to seize when the moment is right. How do you approach it? Good post Steve. I certainly don’t talk about creativity as such with every client but I think it still comes up. On Monday in the first iteration presentation of a new identity I discussed with my client how one the ideas came about and how, for me, changing settings, allowed for a renewal of perspective and ideas. Whilst the conversation didn’t go on I still felt it was an important exchange to have as it contributed to furthering the client’s understanding of the process and their ability to talk about it to others. I don’t feel it needs to be a goal to have that conversation; simply opportunities to seize when the moment is right.

How do you approach it?

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