Is there an eternal struggle between marketing and creative for control of the known universe? What are the issues that cause friction and does “team vision” leave creatives out of the “team” when “design-by-committee” comes into play?

The power struggle isn’t a struggle when one part of the team willingly gives up their power. There are ways of retaining control without being branded as “difficult” or “inflexible.” The process of crossing department lines is a major stumbling block in modern business and it at least doubles workforce efforts at a time when streamlined initiatives need definite and swift action for positive ROI.

This article explores situations and responses to address those comments that neuter creatives at every turn and restore balance to the workflow and innovation to the end product.

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